# David Calle

> David Calle is a founder based in Bogotá. He started Hello Machine, Wellness Machine, ROLA and SpringLatam, and designs and builds the websites and products behind them.

I start companies, then design and build the websites and products that run them. More than ten years in, I'm still hands-on with the design and code of every site.

Hello Machine and Wellness Machine build websites and AI tools for other businesses. ROLA is the creative partner for marketing teams. SpringLatam teaches Spring Framework, live and in Spanish.
I work from Bogotá, in English and Spanish, with teams in the US and Latin America: strategy, design, code and the tools around them.

## Companies

- [Hello Machine](https://hellomachine.ai): An AI-native design and technology studio. Websites, AI tools and automations for startups and growing businesses. The machine does the work that repeats, a person makes every call, and the price is fixed before we start.
- [Wellness Machine](https://wellnessmachine.agency): Websites for wellness studios, built on Momence. For bathhouses, yoga and sauna studios and wellness collectives that book through Momence. Calm to look at, clear to book, with plans that are priced up front.
- [ROLA](https://roladesign.vercel.app): The creative team behind marketing teams that move. Branding, art direction, editorial and print, video and motion, from Bogotá. ROLA works for the marketing teams of Castrol, Zurich, Havas and SoftServe.
- [SpringLatam](https://www.springla.io): Live Spring Framework courses, in Spanish. Classes with an instructor, in Spanish and hands-on. More than 1,200 developers across Latin America have prepared with SpringLatam for the Spring Certified Professional exam.

## Earlier work

- Cerostudio: A digital-first experience design studio
- Ensamble: Spring and VMware training, the seed of SpringLatam
- Gracia & Gardel: A brand site

## Contact

- Website: https://davidcalle.co/#contact
- LinkedIn: https://www.linkedin.com/in/calledavid/
- X: https://x.com/dvcalle